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The KAM Coach
United Kingdom
Приєднався 29 лис 2016
After clocking in 20+ years of key account management, I'm here to give you the real scoop - the triumphs, the trials, and yes, the occasional trainwrecks! Here on this channel, I'll guide you through the art of forming robust relationships with top-tier decision-makers and influencers, turbocharging client revenue, and trimming down churn rates.
But there's more - it's about crafting a fulfilling career in key account management that you'll genuinely be passionate about.
Consider me your loyal sidekick, here to empower you to rise to the ranks of top key account manager.
Whether you're a newbie getting your feet wet or a veteran account management pro, rest assured, I've got your back!
So hit that subscribe button and come join my UA-cam tribe - we're about to embark on an exciting, knowledge-driven adventure!
Warwick
The KAM Coach
But there's more - it's about crafting a fulfilling career in key account management that you'll genuinely be passionate about.
Consider me your loyal sidekick, here to empower you to rise to the ranks of top key account manager.
Whether you're a newbie getting your feet wet or a veteran account management pro, rest assured, I've got your back!
So hit that subscribe button and come join my UA-cam tribe - we're about to embark on an exciting, knowledge-driven adventure!
Warwick
The KAM Coach
Key Account Handover: Dealing with a Founder Who Won't Let Go 🎙️ The KAM Club Podcast
Are you a key account manager eager to dive into managing your clients, but find yourself blocked by a founder who won’t hand over the reins? This episode is tailor-made for you. Join us as we explore effective strategies to navigate this tricky transition and gain the independence you need to lead.
💡 WHAT YOU'LL LEARN
00:00 Introduction
Why it's a problem when founders won't hand over their clients to the key account manager they hired to lead them.
00:41 Understanding Emotional Bonds:
Dive into why founders cling to control and how you can connect with them empathetically.
01:47 Trust-Building Tactics:
Learn concrete steps to build trust and get that green light from founders.
04:26 Effective Communication:
Master the art of keeping founders informed without bombarding them.
05:18 Showcasing Your Value:
Discover how to spotlight your wins and solidify your worth.
06:58 Seek Feedback:
Reach out to the founder and the clients to find out how you're doing and where you could improve.
08:13 Handover Those Last Few Accounts
There's always one or two clients founders just won't give up. Gain strategies for a smooth account handover that even the most cautious founders will support.
12:54 Wrap Up
---------------
📚 RESOURCES
Show notes available at www.thekamclub.com/podcast/039-24
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✅ JOIN OUR COMMUNITY
- Subscribe to stay updated: youtube.com@kamcoach/?sub_confirmation=1
- Join The KAM Club: www.thekamclub.com
- Read my newsletter 'Account-Minded': news.thekamcoach.com
- Listen to The KAM Club podcast: tkcpodcast.com
- Be the first to know when I release a video: t.me/thekamclub
---------------
🎁 LOOKING FOR A GIFT (FOR YOURSELF OR SOMEONE ELSE)
I've handpicked a list of the best gifts for the professional in your life who has everything. I've also curated some of my favourite business and career development books. Check out the list on Amazon at www.amazon.com/shop/accountmanagertipsbywarwickbrown
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👋 CONNECT WITH ME
📍 LinkedIn: linkedin.com/in/warwickabrown
📍 TikTok: www.tiktok.com/@thekamcoach
📍 Twitter: warwickabrown
---------------
📞 CHAT WITH ME mytkc.net/chat
I'm a key account management evangelist building simple systems that help busy key account managers get better results. I offer coaching, training and consulting, so why not grab an obligation-free call and learn more about how I can help you?
---------------
🏅 SPONSOR THE CHANNEL
Are you interested in sponsoring this channel? Learn more about my sponsorship packages at mytkc.net/sponsor
---------------
🤔 GOT A VIDEO SUGGESTION? amtip.co/videoidea/
Have you got a great idea for a video I should make? I'd love to hear from you. Just fill in this form and it'll drop right into my content calendar.
I'll give you a shout, too, if it gets filmed.
---------------
☕ WANT TO BUY ME A COFFEE? www.buymeacoffee.com/warwickabrown
If you'd like to support my content creation mission on UA-cam but aren't ready to dive into one of my programs, why not buy me a coffee? I'm so happy you enjoy my videos and find them helpful. I want to keep creating so I can use the caffeine!
---------------
NOTE: The video and description may contain affiliate links. If you click on a link, I may receive a commission. Money earned helps to support my channel.
---------------
💡 WHAT YOU'LL LEARN
00:00 Introduction
Why it's a problem when founders won't hand over their clients to the key account manager they hired to lead them.
00:41 Understanding Emotional Bonds:
Dive into why founders cling to control and how you can connect with them empathetically.
01:47 Trust-Building Tactics:
Learn concrete steps to build trust and get that green light from founders.
04:26 Effective Communication:
Master the art of keeping founders informed without bombarding them.
05:18 Showcasing Your Value:
Discover how to spotlight your wins and solidify your worth.
06:58 Seek Feedback:
Reach out to the founder and the clients to find out how you're doing and where you could improve.
08:13 Handover Those Last Few Accounts
There's always one or two clients founders just won't give up. Gain strategies for a smooth account handover that even the most cautious founders will support.
12:54 Wrap Up
---------------
📚 RESOURCES
Show notes available at www.thekamclub.com/podcast/039-24
---------------
✅ JOIN OUR COMMUNITY
- Subscribe to stay updated: youtube.com@kamcoach/?sub_confirmation=1
- Join The KAM Club: www.thekamclub.com
- Read my newsletter 'Account-Minded': news.thekamcoach.com
- Listen to The KAM Club podcast: tkcpodcast.com
- Be the first to know when I release a video: t.me/thekamclub
---------------
🎁 LOOKING FOR A GIFT (FOR YOURSELF OR SOMEONE ELSE)
I've handpicked a list of the best gifts for the professional in your life who has everything. I've also curated some of my favourite business and career development books. Check out the list on Amazon at www.amazon.com/shop/accountmanagertipsbywarwickbrown
---------------
👋 CONNECT WITH ME
📍 LinkedIn: linkedin.com/in/warwickabrown
📍 TikTok: www.tiktok.com/@thekamcoach
📍 Twitter: warwickabrown
---------------
📞 CHAT WITH ME mytkc.net/chat
I'm a key account management evangelist building simple systems that help busy key account managers get better results. I offer coaching, training and consulting, so why not grab an obligation-free call and learn more about how I can help you?
---------------
🏅 SPONSOR THE CHANNEL
Are you interested in sponsoring this channel? Learn more about my sponsorship packages at mytkc.net/sponsor
---------------
🤔 GOT A VIDEO SUGGESTION? amtip.co/videoidea/
Have you got a great idea for a video I should make? I'd love to hear from you. Just fill in this form and it'll drop right into my content calendar.
I'll give you a shout, too, if it gets filmed.
---------------
☕ WANT TO BUY ME A COFFEE? www.buymeacoffee.com/warwickabrown
If you'd like to support my content creation mission on UA-cam but aren't ready to dive into one of my programs, why not buy me a coffee? I'm so happy you enjoy my videos and find them helpful. I want to keep creating so I can use the caffeine!
---------------
NOTE: The video and description may contain affiliate links. If you click on a link, I may receive a commission. Money earned helps to support my channel.
---------------
Переглядів: 204
Відео
Trust-Building from a Distance: Simplified CRM Strategies for Key Account Managers
Переглядів 2762 місяці тому
Ever wonder how you can build trust with clients you rarely meet in person? This episode unveils simple CRM strategies that key account managers use to create strong, trustworthy relationships, even from afar. Tune in to learn how you can too! Chapter Markers: 0:00 - Introduction to the Big Changes in 2024 0:45 - The Turning Point: Becoming Visible 1:37 - Starting the Blog and Personal Brandin...
How I Went from Invisible Employee to Business Owner in Just 2 Years *and what's changing in 2024*
Переглядів 3885 місяців тому
🌟 Embark on a Journey of Transformation with Me! 🌟 Are you ready to redefine your career path? Dive into my story of evolving from a behind-the-scenes account manager to a thriving business owner. But this isn't just about my journey; it's about unlocking your potential. In this video, you'll discover strategies and insights that can catapult your career to new heights. 🔥 Why Watch? - Uncover t...
How to Transform Client Relationships Overnight with Effective Discovery Questions
Переглядів 8327 місяців тому
Take your client relationships to the next level through masterful discovery skills. Learn how to craft probing questions, uncover pressing needs and hidden motivators, and turn insights into winning strategies. CHAPTERS: 0:00 Intro 0:24 The Power of Discovery 1:12 Crafting Your Questionnaire 1:54 Pro Client Questionnaire Tips 2:20 Conducting Discovery Meetings 3:06 Translating Insights into A...
Month One Magic: How to Ace Your First 30 Days as a Key Account Manager
Переглядів 1,2 тис.7 місяців тому
Starting a new KAM role? You can’t just wing it - your first 30 days are crucial for long-term domination. In this video, discover the exact game plan to absolutely crush it from day one, including: ✅ 00:00 Demystifying your new KAM responsibilities ✅ 01:12 Historical analysis to unlock account insights ✅ 01:28 Forging partnerships across internal teams ✅ 01:39 Setting SMART 30-day goals (and l...
How to Sell To Procurement 🎙️ The KAM Club Podcast
Переглядів 2647 місяців тому
Selling to Procurement? Here's How to Grab Their Attention and Land the Deal ✅ Procurement holds the purse strings. So if you want the sale, you need to sell to them. But how do you get past the gatekeepers and influence the decision? In this episode of The KAM Club, host Warwick Brown lets you inside the procurement mindset. Discover proven tips to avoid sounding salesy and actually collaborat...
Craft the Ultimate KAM Toolkit With Me - A Live Course Creation Adventure!
Переглядів 3547 місяців тому
Ever wanted to be part of something ground-breaking? Now's your chance! Dive into the world of Key Account Management like never before. Join me on a live adventure as we craft 'The KAM Essentials Toolkit' together. Your insights, your feedback, your participation-it all shapes this course into the ultimate KAM resource. Watch as we tackle real-world challenges, share expert knowledge, and turn...
Is It Time We Ban Meetings? 🎙️ The KAM Club Podcast
Переглядів 1187 місяців тому
Sick of Endless Pointless Meetings? This Company Banned Them. ⛔ We've all suffered through meetings that waste time and kill productivity. But one company said enough is enough and banned internal meetings altogether! In this episode of The KAM Club, host Warwick Brown explores how TheSoul Publishing threw out meetings in favor of Slack, wikis, and project tools. Could implementing some of thei...
The Business of Expertise 🎙️ The KAM Club Podcast
Переглядів 1477 місяців тому
Tired of Clients Ignoring Your Advice? Learn How to Get Them Listening. In this debut episode of The KAM Club, host Warwick Brown shares his frustrations with clients ignoring recommendations and instead hiring expensive consultants. He outlines proven techniques to transform yourself from a vendor to a trusted advisor. Get strategies to have more strategic conversations and establish credibili...
Building the Ultimate Tech Stack for Sales and KAM: Expert Advice
Переглядів 7619 місяців тому
Building the Ultimate Tech Stack for Sales and KAM: Expert Advice
Step-by Step Guide to Building Strong Client Relationships with Key Accounts 📝
Переглядів 21 тис.Рік тому
Step-by Step Guide to Building Strong Client Relationships with Key Accounts 📝
Happy New Year! Let's Crush Those Goals Together!
Переглядів 252Рік тому
Happy New Year! Let's Crush Those Goals Together!
A Day In The Life of a Key Account Manager: What They Really Do (By Someone Who Knows)
Переглядів 25 тис.Рік тому
A Day In The Life of a Key Account Manager: What They Really Do (By Someone Who Knows)
How To Write An Awesome Meeting Agenda (Tutorial & Template)
Переглядів 17 тис.Рік тому
How To Write An Awesome Meeting Agenda (Tutorial & Template)
Decision-Making Demystified: How to Get Clients to Act Now!
Переглядів 1,9 тис.2 роки тому
Decision-Making Demystified: How to Get Clients to Act Now!
How to Deal with Another Key Account Manager's Mess at Work
Переглядів 4,7 тис.2 роки тому
How to Deal with Another Key Account Manager's Mess at Work
7 Reasons Why You Get Ghosted By Clients (And What to Do About It)
Переглядів 2,1 тис.2 роки тому
7 Reasons Why You Get Ghosted By Clients (And What to Do About It)
How to Make Text Appear Line by Line in PowerPoint
Переглядів 80 тис.2 роки тому
How to Make Text Appear Line by Line in PowerPoint
Latest Guide on How to Ask Clients for More Referrals 💰
Переглядів 2,5 тис.2 роки тому
Latest Guide on How to Ask Clients for More Referrals 💰
How to Use a CRM System the Right Way
Переглядів 3,5 тис.3 роки тому
How to Use a CRM System the Right Way
How to Become a Key Account Manager (When You Have No Experience)
Переглядів 51 тис.3 роки тому
How to Become a Key Account Manager (When You Have No Experience)
What is Key Account Management (It's Not What You Think)
Переглядів 55 тис.3 роки тому
What is Key Account Management (It's Not What You Think)
Unique Client Meeting Agenda Template and Tips ... with Mind Maps
Переглядів 3,4 тис.3 роки тому
Unique Client Meeting Agenda Template and Tips ... with Mind Maps
Embracing Failure Motivation in Key Account Management with Phil Bourne
Переглядів 5273 роки тому
Embracing Failure Motivation in Key Account Management with Phil Bourne
What to Do When You Lose A Client? How to Fix a Broken Relationship
Переглядів 2,8 тис.3 роки тому
What to Do When You Lose A Client? How to Fix a Broken Relationship
How Much Money Do Key Account Managers Really Make?
Переглядів 16 тис.3 роки тому
How Much Money Do Key Account Managers Really Make?
The Power of a Growth Mindset & Intuition in B2B Sales with Sarah Waterman
Переглядів 8153 роки тому
The Power of a Growth Mindset & Intuition in B2B Sales with Sarah Waterman
9 Surprising Benefits of Key Account Management
Переглядів 9 тис.3 роки тому
9 Surprising Benefits of Key Account Management
The Many Reasons Why Customer Success is Important with Ronni Gaun
Переглядів 7613 роки тому
The Many Reasons Why Customer Success is Important with Ronni Gaun
10 Effective Customer Retention Strategies That Help You Avoid RFPs
Переглядів 2,4 тис.3 роки тому
10 Effective Customer Retention Strategies That Help You Avoid RFPs
❤
I LOVE THIS !!
I paid the $$ and downloaded this as I wanted a 1-page acct key acct plan template for my team to use. It's a bit of a faff really. The template when exported is not 1 page, more like 30 pages on PDF? There really isn't a 1-page template. Unless I'm missing something. But the whole process was pointless in the end. The link takes you to a domain hosted in Somalia?? Please tell me I'm missing something.
Hey @paulmcgilly747 I just realised the link went through to the wrong template. I've refunded your purchase. Here's the correct link for the one page template www.thekamcoach.com/lp-one-page-key-account-plan-template/
Everything look fantastic but what about ad hoc task, in business everything change constantly, so i think that normally KAM could not plan their day to be sure with that on 100%
The bottom one looks better ig
This is great. Do you have something like this for an Account Profile?
just wanna ask about key account specialist? thank you
im on it , ty for your content
Really great content
Such a good video. Thank you very much!
Thank you for sharing this gold!
Dude you need to do sake movements and everything when you compare things did you even pay attention in science when learning about experiments you can only change 1 variable
Thanks for this very helpful
I agree with this, and have been on a very similar journey myself! I was shocked when one of my bosses suggested I *didn't* spend a lot of time learning the ins and outs of my team's work, but in hindsight she was right 👍
Thanks for the comment! It’s good advice not to get lost in the team's tasks. It can distract from big-picture stuff and set wrong expectations. I’ve been there, tried to help, and actually made things worse. It me it's better to enable the team than do the work for them. Really appreciate you sharing!
Amazing video!! Love your straightforward and informative style of communication!
Thanks so much! I try to keep the videos to the point and actionable -so I'm glad it resonated with you.
This is sooooo helpful! Many thanks
Glad it was helpful! My new motto is "no agenda, not attenda"
Hi, it was a very nice. It will Help a lot to understand how A KAM can utilise his/her day properly
Yes, definitely. I thought it would be useful to break down a typical day - turns out KAMs have a lot to do!
I found your account and I can't stopping watching your videos. Great work!
Awesome! Thank you! Glad you found me and hope you're enjoying the video library! More on the way soon.
Do you edit or not
Thanks
You are welcome! Hope the tip comes in handy.
this was brilliant, thanks for sharing!
Glad you enjoyed it! There are definitely some easy ways to learn about your clients that don't take a lot of time and effort buy can give you tremendous insights. Let me know if you have any suggestions of your own - I'd love to hear them.
C920 all the way, it might perform worse at low light but it gives way more natural light to the face and if you use the cam for streaming etc. then you'll have decent light setup anyway.
Oooh controversial! Haha. I was very happy with the C920 - but the low light performance was an issue for me. Since then I've picked up some Elgato key lights - so maybe I didn't need a new web cam - I just needed better lighting!!
@@kamcoach that's totally fine, not everybody has money for nor likes having decent lighting shining on their face for hours on end lol. Each cam has their own ups and downs 😊
Thank you for this quick tip - it was exactly what I needed!
Glad it was helpful! Took me a long time to realise how this was done so I'm happy to pay the tip forward!
What is Senior Account management ?? Is it related to accounting??
For me, senior account management usually means you look after more strategically important clients, bigger more complex clients, and those with more growth opportunities. Where your experience and accomplishments will help you lead these accounts effectively. It's not just about how LONG you've been an account manager. No it's not related to accounting, it's related to key account management. Hope that helps.
@@kamcoach thanks for the help
Brilliant. Thx very helpful
I'm so glad you found it helpful. A little preparation goes a long way.
Been an SDR for a year & a half. Starting my AM role at start of Q2. Look forward to learning from this channel!
Congratulations and welcome the the account management family. I'm excited for you. What are you most looking forward to in the new role?
There is an easier way to do this I think...Have all your bullet points in one text box (that way you don't have to worry about getting the spacing of the text boxes right). Highlight all the text in the box and select 'appear' in the animations tab. Little number 1s will appear on all the text. On the right hand side of the animations tab there is a is a drop down for when the animation should start, change it to 'On click' or after previous and set the length of the delay. The little 1s will turn into sequential numbers and when you view the animation it will appear line by line 🙂
Hi @deba8405, Yes, there's definitely an easier way. I created a short update video pinned with this alternative. Thanks for sharing!
After giving my email there is no access to the template you are talking about!!!
Hi Thomas, I had some email issues last week. Should be fixed now, but if it doesn't work, send me an email to hello@thekamcoach.com
Hey Warwick! I love the content. Been an AM for about 8-10 years and slowly transitioning into a more management focused role. Do you have any content recommendations for Directors of Account Management? Thanks!
@user-we1yo6ve2h Actually I've not done much content on leading an account management team but really should! I'll get some stuff out either here or on the podcast soon. I do have a workshop inside my membership community The KAM Club. The course covers managing key account managers that covers things like setting the right goals and expectations, hiring great people, giving clear instructions and feedback, being flexible in a changing environment-these are all essential to managing your team. You can learn more at www.thekamclub.com/
On
I like the content man. Subscribed!
Welcome! Glad you enjoy the content and always open to suggestions on topics you'd like covered.
A very good and informative video. Thank you!
You are welcome! I hope this helps and if you want more information on account management check out the blog - I've got articles on all sorts of topics including one on free account management related courses www.thekamcoach.com/blog/
been looking for this kind of educational video. Thank you Warwick...!
Glad it was helpful! And any time!! Filming some more videos this weekend so should be some new content next week. Any topics you're especially interested in?
i would appreciate it if you could speak a little slower, since your content is so awesome.
Noted! I'm always trying to speak slower - it's a work in progress!
I would recommend just adjusting your speed. YT allows you to slow down or speed up a video while you watch
@@omghi95 Great tip! Thank you!
@@omghi95 I did adjust the speed after a while, but he just sounded strange and not so awesome anymore since it got a little too slow at x 0.75 🤣😅 Starts to sound like he's telling a fairy tale. 😁
great content!!
Thank you - I glad you like!
Thank you! Very much straight to the point. Easy to follow instructions. Thank you’
Glad it helped! I hope this tip gives your presentations a little boost. I know it has mine.
pliz make a video on how you made the outro and intro of this video
I used Adobe After Effects for those intros/outros. Glad you liked them. I'm not really an expert though, so better to search for After Effects channels to learn more about it.
🔥Craving for more PowerPoint magic? Follow along in this exclusive unlisted video with a bonus text animation tip! 🤐 Our little secret! Click here 👉 ua-cam.com/video/PyMbDBCBjOk/v-deo.html
Thanks for the shout out Warwick. I remember the day you posted your video review of CareerKred like it was yesterday!
Any time! Feels like yesterday to me too! CareerKred had such an impact on me!!
What's difference between brio and brio stream?
I have no idea, but if you find out, let me know! 😉
So c920 is better and 3 times cheaper
Yeah the C920 is much cheaper. I think the Brio does a lot better in low light which was one of the reasons I got it, plus I do a lot of livestreams and record videos from my web cam so I wanted to invest in the better camera. Not sure it's worth the upgrade for the casual user though.
But HOW do you actually do it? HOW do you make the 1 appear...how to you make the sequential appear...it just appears all together on not at all!!!
Hi - I've just uploaded a bonus text animation video for you so you can follow along as I make the text appear sequentially (and fix a mistake when it's out of sequence). ua-cam.com/video/PyMbDBCBjOk/v-deo.html
The link doesn't work!!!
Hi Ella - apologies - I moved domains over the holidays and the link broke - all fixed now - you can grab the template at amtip.co/onepageplan
Thank you for your breif on the KAM Role and this video really helped me to understand key differences between KAM and sales manager. And i really liked the way you narrated this😊❤
Thanks so much! I'm glad it helped make the role of KAM clearer for you. If you haven't already - check out my video about a day in the life of a key account manager which gets into more of the detail of what it's REALLY like ua-cam.com/video/g973DKj49JA/v-deo.html
😱 'Promo sm'
Is that good or bad?